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Dear friends, let us love one another, for love comes from God. Everyone who loves has been born of God and knows God.
Whoever does not love does not know God because God is love.
This is how God showed his love among us: He sent his one and only Son into the world that we might live through him.

GNT … Let Jesus enter, and the world will have no charms over you. There is only one source of pure, divine love, and wherever that love is present, you know that the possessor has found its source in God. God’s love is absolutely selfless, Jesus is love in absolute selflessness

He loves the unloving to make them love, putting away their sin and perfecting their union with Himself.